A little while ago we reviewed the KeepCup – a re-usable, recyclable take away coffee cup.
I came across the BYO Coffee Cup in The Age newspaper and Hookturn Industries were kind enough to send me one.
Here’s the video review.
** Update 4 Feb 2010.
2 days ago, Hookturn Industries asked us to remove the video from YouTube. Presumably this is because the review contained constructive criticism intended to highlight two design features I thought could be improved to make the product better.
Although Hookturn has no legal basis upon which they can make such a request (i.e. we reviewed something in the public domain, included some personal opinion, and were very constructive), and I’d certainly be well within my rights to leave it on YouTube, and although the brand exposure from having it on YouTube would far, far outweigh a review by one person (as well as letting people make responses and video responses), we have pulled it down anyway as the hassle isn’t worth it.
In another video, I’ll be comparing the BYO Coffee Cup and KeepCup.
This thing doesn’t look too bad at all. Clean lines, good colours – looks like a standard takeaway coffee cup.
Design Concept and Implementation
As I say in the video, there are 2 main things that can be fixed with this product: the sides made rigid, and the lid made easier to put on.
Very easy to clean though.
I’m not sure if the BYO Coffee Cup is dishwasher-safe and microwaveable, so if you had some soup to re-heat, you’d better check. It’s also stackable so good for cafes more than anyone else.
The cups look like they fit standard small cafe sizing, so pricing shouldn’t be an issue.
The cups fit car holders, so that’s cool as you head off for a road trip.
A good concept, not-too-bad aesthetics. The implementation could be improved to make this a solid product.
Overall? I give this a 5/10 – it’s a good idea but needs improvement in a couple of areas that affect its practical application and user experience.
Easy to clean!