I thought you guys might find this interesting. After two weeks I’ve been able to sit back and have a think about how the iPhone app has gone. I’m pretty happy with the numbers; nearly 500 downloads in two weeks and running at 15/day. It’s pretty healthy as even an average of 10/day is an installed base of roughly 3500 users after 1 year.
I use AppFigures to pull reports for the app, and below I’ve shown you screenshots of the downloads per day, and downloads by country.
Interestingly, the growth in reviews in the past two weeks has clearly demonstrated Pareto’s Principle; 80% of the activity on the site has come from 20% of the users. This known as the rule of the vital few; that is, a few of you guys are madly running around submitting reviews (hi Tom, Angus, Raddles, Tico, egotripp, Paren, The_FishmanAU).
Similarly, roughly 20% of the number of countries generate 80% of the downloads (in this case, 2 countries actually account for most of the downloads so it’s more like 90/10 but the basic logic still applies).
This sort of distribution, particularly in regards to launch is pretty normal, and will repeat (although probably with lesser numbers) for any app updates (we are testing an update at the time of publishing), or if a big hitter on Twitter, Facebook or the net, mentions the app.